Getting a Gambling Business Back On Track

A major player in the gambling industry reviewed his operations and discovered a number of issues which needed to be addressed:

To tackle all these challenges, a decision was made to start an operational improvement project.

The Project

The project was defined in terms of four work streams: Bingo operating model, casino operating model, Bingo footprint strategy and marketing management system.

Project Outcomes

The project enabled the business to change into a more profitable and customer oriented company. There were challenges including halting the project half way through and restarting it 3 weeks later and redefining the roll out speed to a slower one. However, as one director put it, a year after the project finished, "the results were worth the pain".


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